The launches menswear for the season Spring / Summer 2014 held in London (15 to 18 June), Milan (21 to 25 June) and Paris (26 June 30), bringing together a total of 134 marks. Aside from the clothes presented, the major highlights were questioning among divisions of parades stations, the new luxury market, the breaking of boundaries between formal and informal discussion and the applicant between male and female.
In 2007, the English critic fashion Colin McDowell, speaking at Brazil, made a statement that seemed absurd, stating that “because of global warming, climate differences from one station to another were dwindling, hence a time not will this concentration in a given week, but the designers collections will launch throughout the year. ”
He shaved the crossbar, as we say in football. According to WGSN, one of the largest offices of world trends, there are very strong indications towards consumption, and buyer demand increasingly timeless items. Therefore, the winter and summer collections won products that fall in both seasons. So it’s no wonder the number of coats, leather custom suits, sweaters, coats and black pants that were seen in the collections that were supposed to be presenting a fashion directed to a warmer climate.
On the other hand, the luxury market in Europe and the United States are suffering with their purchasing power, while the emerging countries like Brazil, Russia, India and China (the BRICs) have become a prime destination for brands. China has 154 billionaires, Brazil had last year, and will be 53 in 2022, 136, according to the annual survey Wealth Report. In 2012, more than a dozen brands stellate opened stores here, confirming the trend.
The economic crisis, alongside the geographical shift of capital brought consequences for the world of fashion. The wave minimalist, simple cuts with clothes and without many complications, and a dwindling distance between what the consumer uses and what is on the runways, is much more recurrent than a few years ago. If before, brands of “fast fashion”, a term used by department stores to produce rapid and continuous innovations, waiting to see what the big brands to produce cast parts, currently, the collection of Topman, British brand clothing affordable for example, showed wider pants, flowery pieces, as did Prada and Gucci, luxury Italian brands, renowned for dictating trends.
However, the fashion, to continue with its seductive power, it has to reinvent itself. One strategy, which is not new, used for 2014 season was break the boundaries between the formal and the informal. Thus, jackets are close to the design of the shirt, or vice versa, sportswear version won in tailoring. Highlight for the shirts, which also dominated the scene of the entries. But make no mistake, the European catwalks, they are made of fine fabrics and their prices can reach four digits.
Finally, a discussion earlier, but it continues to give cloth sleeve, is on the issue of male and female. Many collections presented floral pieces, including the suits, an image of a romantic man, as opposed to the manly man. The parade of Rick Owens had as a backdrop the band Puhh Winny, which matched well with the clothes presented as transparencies and skirts, but with an attitude punk metal. Experience more radical, however, was Thom Browne, who from military uniforms, coats well presented cinturados, voluminous skirts, and the models were androgynous appearance, enhanced by fine white makeup and red lipstick, with the right to use blush .
Man Suits 